NORFOLK, Neb. -- A shop in Madison County has a unique attraction for customers to enjoy.

Wisper Skate Shop, located in the Sunset Plaza Mall in Norfolk, recently opened up a ‘Rage Room’.

Owner Bryce Schmitz said it's a place where everyone can come and let off some steam.

“As soon as someone gets done in the rage room, we go in and clean it all up,” Schmitz said. “We bring in the new items for the next group. It’s a never-ending cycle. “

When doing the rage room, the participant gets to actually choose which items to smash.

“You get to pick out your items,” Schmitz said. “We have four different packages. You get to pick out all of your items and then we bring out the big items like the TVs and all sorts of stuff."

The skate shop isn’t new to the area. Schmitz said he started the shop four years ago.

Tragically on his 14th birthday, two of his good friends were killed in a car accident. Schmitz said because of that he turned to drugs and alcohol to cope.

He’s now sober and said that continuing to grow the skate shop is his way of honoring his late friends.

“The whole mission had been 'how many people can we help'." Schmitz said. "What can we do with the community and how many things can we change. After getting sober, that’s when the ball really started rolling.”

Along with the Rage Room, the shop has a lot to offer. Clothes, vintage collectibles, skateboards, and much more.

Schmitz said he’s heard positive feedback from the community since revamping the shop.

“Going from where we started to where we are today, it’s incredible how much positivity we’ve gotten from the community,” Schmitz said.

Schmitz said ‘culture’ is why he’s kept the store alive.

“We’re really shooting to bring more culture to Norfolk,” Schmitz said. “Like a one-stop shop for all the popular items. “

If anyone is looking for something to get a loved one for the holiday season, the shop is selling Rage Room gift cards.

“They’re definitely a perfect Christmas gift if you know somebody who is about to pull their hair out,” Schmitz said.