LINCOLN, NE – In an Only in Nebraska collaboration, News Channel Nebraska (NCN), the state's premier in-state television and radio network, and The 1890 Initiative, LLC (“1890”), a leading collective advocating for Nebraska student-athletes' NIL opportunities, are proud to announce the Big Red Rally.

This pioneering event aims to galvanize community support and raise funds for Husker sports while offering participants exclusive Husker experiences.

On April 19, the Big Red Rally will captivate audiences across Nebraska, broadcast live on NCN's comprehensive media platforms, including radio, television, and digital channels. This initiative underscores NCN's dedication to community-oriented programming and its commitment to enhancing the educational and athletic prospects of Nebraska's student-athletes.

Andy Ruback, CEO of News Channel Nebraska, emphasizes the network's role in this unique partnership. “At NCN, we are deeply invested in the well-being and success of our local communities. Collaborating with 1890 for the Big Red Rally allows us to leverage our extensive media reach to support and celebrate Husker sports, reflecting our commitment to Nebraska's heritage and future.”

Echoing this sentiment, 1890 President Matt Davison remarked, “This collaboration with NCN marks a significant milestone in our mission to advocate for student-athlete opportunities. The Big Red Rally is not just an event; it's a community-wide movement aimed at fostering support for our athletes and showcasing the spirit of Nebraska.”