NORFOLK, Neb. – A northeast Nebraska radio station is making sure its community is fed and properly clothed this winter.

94Rock has partnered with local sponsors United Healthcare, Allo, and Kayton International, in addition to News Channel Nebraska, to put on this year's "We've Got You Covered" event.

Representatives from NCN and 94Rock delivered winter coats, clothing and food supplies to local schools and food pantries on Monday. The areas covered include Albion, Neligh, Crofton, Norfolk, Wayne, Columbus, Battle Creek, Leigh, Pierce, Stanton and Madison.

Donations were accepted at local businesses until last week. Now, northeast Nebraska communities are seeing the benefits.

Flood Communications' general manger Jessica Walker said it's great to see people lend a warm hand.

"We had donation boxes set up in various businesses throughout northeast Nebraska, where people can donate coats, hats, mittens, boots, and anything like that," Walker said. "The last couple of years we've added non-perishable foods items."

Walker said the goal is to have at least one business per town participate and carry a donation box to help its community members in need during the holiday season.

Walker said there's a special feeling to helping care for every kid.

"It is so humbling when you deliver these things to the schools and you see the relief on the faces of the teachers and the administration because they have so many kids that they know go hungry or don't have a winter coat," Walker said. "So they are so appreciative."