Pulled pork and protest: PETA's vegan push hits Norfolk

PETA's "Hell on Wheels" campaign visited Black Cow Fat Pig in Norfolk, aiming to promote veganism. Despite the graphic display, customers enjoyed a pulled pork special.

June 2, 2025Updated: June 2, 2025
News Channel NebraskaBy News Channel Nebraska

NORFOLK, Neb. -- PETA's mobile campaign, "Hell on Wheels," made a stop at Black Cow Fat Pig Pub and Steak in Norfolk, following yesterday's visit to Valentine. The campaign aims to have restaurants offer vegan.

In spite of the life-like images and sounds of crying pigs, customers enjoyed 50% off pulled pork sandwiches. However, the event led to one arrest. An 81-year-old woman was honking her horn and refusing to move from the turn lane, resulting in police escorting her from the area.

In a news release, PETA Executive Vice President Tracy Reiman stated, "Behind every pulled pork sandwich is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death” 

News Channel Nebraska spoke with a manager at Black Cow Fat Pig the day before, who stated, "The business is not worried and has not noticed a change in the number of customers with PETA's other displays."

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