Pulled pork and protest: PETA's vegan push hits Norfolk

PETA's "Hell on Wheels" campaign visited Black Cow Fat Pig in Norfolk, aiming to promote veganism. Despite the graphic display, customers enjoyed a pulled pork special.

June 2, 2025Updated: June 2, 2025
News Channel NebraskaBy News Channel Nebraska

NORFOLK, Neb. -- PETA's mobile campaign, "Hell on Wheels," made a stop at Black Cow Fat Pig Pub and Steak in Norfolk, following yesterday's visit to Valentine. The campaign aims to have restaurants offer vegan.

In spite of the life-like images and sounds of crying pigs, customers enjoyed 50% off pulled pork sandwiches. However, the event led to one arrest. An 81-year-old woman was honking her horn and refusing to move from the turn lane, resulting in police escorting her from the area.

In a news release, PETA Executive Vice President Tracy Reiman stated, "Behind every pulled pork sandwich is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death” 

News Channel Nebraska spoke with a manager at Black Cow Fat Pig the day before, who stated, "The business is not worried and has not noticed a change in the number of customers with PETA's other displays."

Regional

Norfolk mom rises before dawn to build sourdough business from scratch

Norfolk mom rises before dawn to build sourdough business from scratch

Plainview public schools proposes multi-million bond after 50 years

Plainview public schools proposes multi-million bond after 50 years

School closes due to high number of sick students

School closes due to high number of sick students

Nearly $92 million in federal funding headed to Nebraska communities

Nearly $92 million in federal funding headed to Nebraska communities